Declare Books As No Logo
| Original Title: | No Logo: Taking Aim at the Brand Bullies |
| ISBN: | 0312421435 (ISBN13: 9780312421434) |
| Edition Language: | English |
| Literary Awards: | Guardian First Book Award Nominee (2000) |
Naomi Klein
Paperback | Pages: 528 pages Rating: 3.88 | 25609 Users | 952 Reviews
Mention Appertaining To Books No Logo
| Title | : | No Logo |
| Author | : | Naomi Klein |
| Book Format | : | Paperback |
| Book Edition | : | Anniversary Edition |
| Pages | : | Pages: 528 pages |
| Published | : | April 6th 2002 by Picador (first published 2000) |
| Categories | : | Nonfiction. Politics. Economics. Business. Sociology. History. Cultural |
Relation During Books No Logo
With a new Afterword to the 2002 edition, No Logo employs journalistic savvy and personal testament to detail the insidious practices and far-reaching effects of corporate marketing—and the powerful potential of a growing activist sect that will surely alter the course of the 21st century. First published before the World Trade Organization protests in Seattle, this is an infuriating, inspiring, and altogether pioneering work of cultural criticism that investigates money, marketing, and the anti-corporate movement.As global corporations compete for the hearts and wallets of consumers who not only buy their products but willingly advertise them from head to toe—witness today's schoolbooks, superstores, sporting arenas, and brand-name synergy—a new generation has begun to battle consumerism with its own best weapons. In this provocative, well-written study, a front-line report on that battle, we learn how the Nike swoosh has changed from an athletic status-symbol to a metaphor for sweatshop labor, how teenaged McDonald's workers are risking their jobs to join the Teamsters, and how "culture jammers" utilize spray paint, computer-hacking acumen, and anti-propagandist wordplay to undercut the slogans and meanings of billboard ads (as in "Joe Chemo" for "Joe Camel").
No Logo will challenge and enlighten students of sociology, economics, popular culture, international affairs, and marketing.
"This book is not another account of the power of the select group of corporate Goliaths that have gathered to form our de facto global government. Rather, it is an attempt to analyze and document the forces opposing corporate rule, and to lay out the particular set of cultural and economic conditions that made the emergence of that opposition inevitable." —Naomi Klein, from her Introduction
Rating Appertaining To Books No Logo
Ratings: 3.88 From 25609 Users | 952 ReviewsCriticism Appertaining To Books No Logo
Ive been meaning to read this for years, and have only now gotten around to it. Her Shock Doctrine was one of the most important books Ive read in years, so there really has been no excuse for leaving this one quite so long. A while ago I read Marxs Capital and one of the things I thought while reading the horror stories of Victorian labour practices was just how lucky we are today that trade unions have made sure capitalism couldnt get away with such disgusting practices because Ive alwaysThis was published in 2000, coming out during the time when the internet bubble was riding high but before the fall of the Two Towers (the ones in NY, not Tolkein's).Its subject matter was Shell, McD's, and Nike. Social awareness was getting a second wind after languishing in general and now it was all about sweatshops. Multinational corporations became our favorite bogeymen (again), and this was when we could throw our weight behind small-time activists and FEEL like we could accomplish some
This book's divided into four sectionsNo Space, No Choice, No Jobs, and No Logo. The first three are cool, they talk about, respectively, how corporations in the 90s took over all our space with their logos, how we have no choice but to buy their products since they buy all the other smaller companies and it's crazy hard to find indie stores anymore, and how there aren't any good jobs since corporations like Nike outsource everything to Burma. These first three sections are really good. Everyone
For an understanding of what's going on in the current social sphere, No Logo should be required reading. Not that the book is perfect, but it contains a wonderful analysis of how the corporate sphere has expanded to fill virtually all areas of public space and dialog. One of the most surprising aspects in reading the book is the realization of how complicit we have all been in our own corporate takeover. In the early 90s, major companies (Nike being the paradigm, but for from the only example)
This book for me really brings the phrase "ignorance is bliss" to life. No, I do not want to support a mega, multi-billion dollar operation that ships its jobs over-seas so that it can pay pennies (if that) on the dollar for labor. And low wages aren't the worst of what's offered to the Vietnamese, Taiwanese, Chinese workers etc.(usually women) who wove together my Gap top and glued the sole onto my favorite old school Nikes. "Hey! Check out my new kicks! I'm keeping it real, yo!"But then, what
I skimmed most of this. Not that anything was wrong with the book, it just felt like it was stating the obvious to me. Maybe this would have seemed like newer information at the time of publishing. Right now, in 2016, with my anti-capitalist mind, this didn't tell me anything I wanted to know.
Having read it about a year after it was first released, I felt as though my eyes had been suddenly opened to a rather horrible reality about how globalized (a.k.a. transnational) capitalism was concentrating wealth in the hands of a powerful few and exploiting a poor majority for their labour. To read it now would surely reveal dated views of the economic and cultural world in which we find ourselves. I would also have to admit that by about page 378 I was finding the tone a bit shrill. In
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